Movember
Each student had to choose a course that they connected to. For mine, I choose to focus on men's mental health targeting the females in their life to take the initiative and start the conversation. I've chosen to explore two of the campaign angles through a poster and social media post.
The Issue
For decades men have been seen and raised in a society believing that mental health is something they must manage by themselves; it isn’t talked about much among themselves. Because of this, only 65% per cent of men who do struggle with mental health issues currently seek out the help that they need, eventually turning towards destructive coping mechanisms to alleviate and avoid the problems/underlying causes that have contributed to the decline in their mental health which eventually can lead to other health problems or suicide.
Although mental health is an issue that is widely talked about, a lot of the time, it’s shown as being directed towards the general public instead of specific groups that need more attention. Because of this, many people will think that it’s been spoken about enough or that many people with mental health problems are already getting the treatment they need however, that's not the case.
From my research into many campaigns that Movember crate for both posters and magazines, one of the biggest trends I saw throughout their posts was the use of slab san serif and bold short statements, which I tried to emulate throughout my designs. However, with the target audience being women and trying to enforce the fact that men have a venerable side to them, I played around with using a decorative script font as well as creating a hierarchy with the slab san serif font the bring out the feelings of two potential personas one that is strong and loud while also having relatively weak one.